Our Purpose.
Your Empowerment.
Our purpose is to inspire what people and practices need to exceed. By making technology-enabled growth accessible and remarkable, we will improve productivity, accelerate excellence, elevate trust, and empower both practices and the people they serve.
Our Story
Alatus Solutions is a new name for itrac, a company with over 25 years of accelerating excellence and elevating trust for practices, DSOs, and investors. Goal-focused and results-fueled, we make excellence actionable—for you, each of our companies, and for the practices and organizations we serve together.
Established in 1995 as Tyson Steele Associates, today Alatus Solutions supports every practice’s and DSO’s growth journey so they can realize their definition of success.
The healthcare landscape is always changing, but the relationships we form with our clients are here to stay. With advisory expertise, multi-channel marketing services, and a leading career platform, we help practices and DSOs turn challenges like dependency on insured patients, debt repayment, and hiring into opportunities.
Our People.
Liam Brenner
Chief Executive Officer
Liam holds an MBA from Babson College‘s F.W. Olin Graduate School of Business, and he also received his BS in Accounting from Babson. He currently lives outside of Boston with his wife of 24 years, three boys and their rescue puppy Major.
Darrell Swope
Chief Technology Officer
Darrell is a proven executive leader of high performing product development organizations with over 25 years of experience in software and hardware product development. As CTO, he is leading
the development of Alatus Solutions innovative portfolio of SaaS applications and data analytics. Darrell has a rich background as a technology leader in a variety of industries including health care. Using a disciplined application of agile methodologies and metrics driven project management practices, Darrell knows how to produce high quality products that customers need, when they need them. He is based in Atlanta, Georgia and enjoys the mild winters and hot summers playing tennis, hiking and gardening.
Morgan Barnes
Chief Commercial Officer
Morgan has worked in Sales and Marketing for nearly 15 years. She is the Chief of Commercial Operations for Alatus Solutions, and has held various Sales and Marketing executive leadership roles across the
organization since joining the team in 2020. Morgan’s team has been the driving force behind implementing and managing sales enablement and operations initiatives company wide, streamlining sales processes and functions, driving profitable growth through a best in class sales organization in the MarTech space. Morgan currently lives in Southern Indiana with her husband Scott, their two children, and their two dogs.
Trent Arkema
Chief Operating Officer
Trent Arkema has worked in the Digital Marketing space for the last 20 years. He is COO of Alatus Solutions, a family of brands that help dental practices grow and thrive through a comprehensive set of products,
services and tools that drive remarkable results. As part of the leadership team, Trent oversees Client Success and Fulfillment to deliver better value for Alatus Solution clients. He also oversees product and service creation for Amplify360 that allow clients to achieve and exceed their goals. He resides in Louisville, KY with his wife Loden and their 3 children and enjoys running, golfing and keeping up on the growing Louisville restaurant scene.
Interested in joining our team?
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